It’s one of the BEST ways to build relationships, increase engagement and SELL on Instagram, and yet this feature is not only often underutilized, some people are simply doing it flat out WRONG.

We’re talking about Instagram Stories.

Now if you’ve spent much time on Instagram, you’ve likely noticed that getting followers isn’t the true “end game.” In fact, if you’re posting Stories and LOSING followers then something is DEFINITELY wrong.

Done right, Stories can be a game-changer for your business on Instagram: attracting new potential customers, generating new leads and expanding your brand awareness to new followers who are curious about what you have to offer.

That’s why this week’s Hot This Week delves into some of the BIGGEST mistakes business owners are making with Stories that are actually COSTING them followers and customers.

We’re talking about things like:

Overly reposting Stories you’re tagged in – It might seem interesting to you but your viewers don’t really care what other Stories you’ve been tagged in. Doing this too much just clogs up their feed and doesn’t really help you.

Not adding closed captions – Over 80% of people watch Instagram on mute. That means if you don’t have closed captions, your content is unwatchable.

Using premade graphics (especially when selling) – Stories are all about being in the moment, and nothing shouts “I’m definitely NOT in the moment” like a premade graphic announcing a flash sale.

Not giving your followers engagement opportunities – Did you know that Instagram Stories have an algorithm, just like the feed? Instagram actually uses SEVERAL algorithms and just like with the feed, the more engagement your Stories get, the more viewers will see them.

Not making eye contact with the camera – Looking directly at the camera promotes greater trust and authenticity, and no amount of money can buy those!

How many of these mistakes are YOU making?

(We promise not to tell!)

And in fact, we want to help you make even fewer of them.

Join us on April 21st at 6pm PST / 9pm EST for Stories for Success: IG Stories Like a Pro, our next LIVE EVENT where you’ll learn:

• How to boost engagement on your Stories (even if you have a small following!)
• How to QUADRUPLE your Story views using this “rinse and repeat” formula
• The weird little trick that makes people want to view your Stories again and again
• The one thing every story MUST do in order to be successful on Instagram (but most of them don’t!)

Don’t wait! It’s happening in just a few days! Register now and we’ll save a seat for you! It’s FREE for InstaClubHub members to attend!