Ever notice how outlet mails are always on the outskirts of town?
It's intentional.
You see, there's a a psychological trigger they're exploiting called the "sunk cost fallacy" where you throw good monee after bad.
If you've ever owned an old car that you keep maintaining, then you've experienced this first hand.
Does this sound familiar?
You fix this, that, and the other... always thinking it'll be your last repair... at least for a while...
Yet, inevitably, something else breaks and starts the cycle again.
Here's how it works...
The more you spend on something, the more you value it.
Even if you'd be better off starting from scratch.
Sounds kinda silly, right?
But our brains don't always make rational investments or decisions.
Outlet malls are waaaaay outside of town because once you've driven all that way—investing all that time and gas—you're going to spend waaaay more monee buying stuff in those shops.
IKEA works this way too.
Their goods are difficult to buy and even more difficult to assemble, which makes you prize these possessions even more.
This is all proven, btw.
So let's talk about YOUR business.
You've probably heard it said that people don't value the things they get for free.
Which is why it's your responsibility to make your prospects VALUE your time.
And hint: you can't do that if you're chasing people around.
So do them a favor...
If you want to HELP people make changes in their lives, then you've got to make THEM put some skin in the game and approach you.
This is how professionals operate.
Professionals DON'T chase people!
I mean, can you imagine a doctor "smiling and dialing" for new patients?
Of course not!
You seek them out because they have the expertise and authority.
And when they speak, you listen.
THAT'S how you gotta run your business.
And when you do that, not only do you literally turn rejection on its head, but you also force your prospects to qualify themselves.
Then you're in the position to decide who YOU want to work with and who you'll enroll into your business.
Wanna know how?
Grab your copy of Attraction Marketing Formula today.
This is how you can create unimaginable freedom in your life and never deal with rejection again.
Much love,
