Hey now!
Okay, this is crazy, but LEGOs are apparently a better investment than gold, stocks, bonds, stamps, and wine.
Check this out...
On average, LEGO sets rise 11% annually in value.
Wow! Take that, inflation—lol!
Speaking of LEGOs...
Ferny sent an awesome email out yesterday and I wanna make sure you saw it!
It's all about what LEGOs can teach you about connecting with your customers.
~Here's the original email~
LEGOs.
They're the most popular toy in history.
So popular, in fact, that 7 boxes of LEGOs are sold every second.
But it wasn't always this way.
Back in the late '90s, LEGO nearly went bankrupt.
Sales were down over 30% and they were losing $337,000 every single day.
Ouch!
So what happened?
Well, turns out LEGO wasn't immune to the same traps that befall so many successful companies...
They lost their direction and started to extend into all sorts of new directions...
Launching TV shows, video games, apparel, action figures, even theme parks.
At the same time, they changed the design philosophy of LEGOs, based on this assumption...
Kids no longer had the patience for "old fashioned" blocks and wanted flashier, faster paced, more aggressive toys.
They also started making sets with fewer bricks and proprietary pieces that didn't require assembly.
And as a result...
Costs went up and sales went down.
LEGO was in trouble.
More to the point, they'd completely lost sight of what made playing with LEGOs fun in the first place.
Luckily, they realized there was a problem they needed to figure out.
Fast.
So, they engineered a classic "focus group" study.
They hired teams of anthropologists and child psychologists who spent months observing children and their parents playing with LEGOs to better understand the subtle dynamics of play.
And they found some interesting things...
- Adults enjoy playing with LEGOS, too
- Children enjoy challenge, completion, and destruction, and use LEGOs to escape the routine and structure of daily life
- Complexity and hard work produce the rewards of satisfaction, accomplishment, and the feeling of mastery
All sounds about right to me!
These findings, of course, were in direct contrast with the assumption that LEGO needed to cater to shorter attention spans.
This was a revelation.
And they decided they'd start making LEGOs for people who like LEGOs for what LEGOs are.
Sure sounds like the right call to me!
And it made all the difference.
Within a year they were profitable again, and just a few years down the road they became the world's most valuable toy company with profits in the billions.
All through serving their fans.
Today, they make astoundingly complex sets...
Like the LEGO Titanic, which has over 9,000 pieces, and has a 30+ hour build time.
Or the
slightly more kid-friendly Millennium Falcon set, which contains 5,195 pieces and can be built in around 20 hours.
LEGOs are more popular than ever these days.
All because their strategy now centers on what their customers REALLY want.
Simple.
But harder than it sounds.
After all, LEGO had to do their homework to figure out what motivated their customers.
And in case you haven't guessed by now...
You face the same challenge, too.
You have to discover what YOUR customers and recruits actually want.
And then you need to fill that void.
Luckily for you, though... I've already done all the hard work for you.
Chapter 6 of
Attraction Marketing Formula is all about the 15+ years of market research I've done that'll give you an unfair advantage over your competitors.
Grab your copy today.
You'll discover the 3 types of buyers and the 5 potential target markets you'll find in the network marketing industry.
Believe me, understanding this alone will make a HUGE difference in the quality of folks you speak with.
